Brick City Bricks 4 Kidz® is a proud provider of S.T.E.M. enrichment education. Our enrichment, summer camp and In-School programs are created by professionals active within their respective science fields including engineering, architecture, physics, robotics. They are designed to promote early exposure (ages 3-13) to S.T.E.M. topics in a manner that is designed to be both enlightening and fun. We learn, we build, and we play using LEGO® bricks, gears, motors, remote controls, digital cameras, animation and programming software as the hands-on teaching tools. When a child is learning in ways that appeal to them, their learning is enhanced and the ability to retain information is greater.

Our Mission

To expose Essex County  students to science, technology, engineering, mathematics (STEM) and architecture in an educational and entertaining environment; fostering their interest in STEM related classes and activities while encouraging parent-child interaction creating an atmosphere of sustained educational success.

Our Founder

Tara Williams, MBA, CEBS, PHR

Born and raised in Newark, NJ, she obtained her undergraduate degree in Mathematics from Duke University.
Prior to opening Brick City Bricks 4 Kidz, Tara served as a Subject Matter Expert in Employee Benefits for large employers such as Brookfield Asset Management, LLC, in NYC and Hoffmann-La Roche Inc. in Nutley, NJ.  She started her career in employee benefits at Prudential Healthcare, as a large Group Underwriter, in the Advanced Management Develop Program, and prior to Roche she was a Health and Welfare Consultant with William M Mercer, Inc., in NYC.  What she likes most about her career is having the opportunity to design programs that provide true value to the employees and their families.

Tara always dreamed of instilling in children a love of education through fun and games. So, while pursuing her MBA at Rutgers Newark, she worked with her professors on creating a business plan for opening an “edu-tainment” business—Brick City Bricks for Kidz.

Her program builds on children’s STEM (science, technology, engineering and math) skills through model building meant to excite and involve. In one example, kids use LEGO (r)  bricks to construct buildings and machines, all the while exercising their creativity.  The target market for these programs are tots to early teens, whether they’re having birthday parties or are involved in after-school programs. She intends to make a positive impact on the lives of children.

Tara has served as a leader in many volunteer organizations supporting school alumni, fellow work associates and the community at large.  She served on the Executive Board of the Roche Employees of African Descent (R.E.A.D.) in several capacities including President and Vice President; in the community her work includes:

  • A Better Chance, Inc. (volunteer for more than 20 years, DreamBuilder)
  • Education/College Ministry, Metropolitan Baptist Church, Newark (former Ministry Leader)
  • United Way of Essex and West Hudson- (Women’s Leadership Council, Community Alliance of Local Leaders (CALL), Women in Support Steering Committee, Project Leadership Fellow and Celebrity Read volunteer for nearly 13 years)
  • Duke University – (former President, Vice President of Duke University Black Alumni Connection (DUBAC); Alumni Interviewer, and NYC Event Committee for Commemorating 50 Years of Black Students at Duke University)
  • INROADS, Inc. – (Mock Interviewer, former Treasurer for the NNJ Alumni, Leadership Institute Facilitator, Site Business Liaison for Hoffmann La Roche, Inc.)

Tara has won awards and been recognized for her work and her community service:

We Learn, We Build, We Play with LEGO® Bricks

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